Privacy Policy
This privacy policy explains how we use and protect any information you give us when you use our website. If we ask you to provide information that could identify you, you can trust that it will only ever be used in line with this policy.
What we collect
We may collect the following information:
Information you provide by filling in forms on our site at differentdog.com. This includes details provided when registering, subscribing, posting material or requesting further services. We may also ask for information if you report a problem with our site.
If you get in touch with us, we may keep a record of that conversation.
From time to time, we may ask you to complete surveys for research purposes, though you're never obliged to respond.
Details of transactions you carry out through our site and how your orders are fulfilled.
Details of your visits to our site, including traffic data, location data, weblogs and other communication data, and the resources you access.
What we do with the information we gather
Information you enter into our registration forms may be collected and stored so we can contact you about the nature of an attempted transaction, even if you didn't complete it. We may also send operational emails or make courtesy calls to find out why a purchase wasn't finished. You can opt out of these at any time.
We share your information with third parties and partners for the following purposes:
To administer certain aspects of our service and get your orders to you, including delivery, taking payments, managing payment disputes and gathering feedback through a review site.
Where we're required to disclose information by law.
Where we have your permission, such as to display your feedback or photos.
Where we have your permission, to share your details in relation to competitions and partnerships with other brands.
To show you relevant offers and promotions on third party sites.
To send you promotional information about third parties we think you might find interesting, if you've told us you'd like that. You can opt out at any time.
We work with Epsilon Abacus (registered as Epsilon International UK Ltd), which manages the Abacus Alliance on behalf of UK retailers and charities. Participating retailers work across clothing, food and wine, health and beauty, home interiors, travel and more. These retailers and charities share information about their customers and what they buy, which Epsilon Abacus processes to help them understand behaviours and preferences, and to tailor communications accordingly. You can find out more in Epsilon Abacus's Privacy Policy at epsilon.com/abacus/services-privacy-policy.
We also work with DM Data Ltd to obtain names and postal addresses for marketing purposes, using Legitimate Interest as the legal basis. If your details are incorrect or you'd like to opt out of future mailings from Different Dog, get in touch at feedme@differentdog.com. You can also find out more about how DM Data help organisations with their marketing, and how to opt out of their database, at dmdata.co.uk/consumer. For more about your personal data rights, visit ico.org.uk/for-the-public.
We use the information we hold about you in the following ways:
To make sure our site works as well as it can for you and your device.
To provide you with information, products or services you've asked for, or that we think might interest you, where you've given consent.
To carry out our obligations under any contracts between you and us.
To allow you to take part in interactive features of our service when you choose to.
To let you know about changes to our service.
We may periodically send promotional emails or call you about new products, special offers or other things we think you might find useful. You can opt out at any time.
We may contact you by phone or SMS after you've deactivated your account to find out if you'd like to reactivate it. As part of our marketing preferences registration process, we collect your personal information and use it to tell you about products you've looked at on our site, to get in touch if we need additional information, to check our records are accurate and to make sure you're happy. All calls are recorded for training and monitoring purposes, and you have the right to opt out from receiving calls or SMS at any time by contacting us at dataprotection@differentdog.com.
From time to time, we may also use your information to contact you for market research purposes. We want to build something you love, and your feedback genuinely shapes what we do. We may contact you by email, phone or post, and use what we learn to make our website, products and services better.
Where we store your personal data
The data we collect from you may be transferred to and stored at a destination outside the European Economic Area (EEA), and may be processed by staff operating outside the EEA who work for us or one of our suppliers. By submitting your personal data, you're agreeing to this transfer, storage or processing. We'll always take all reasonable steps to make sure your data is handled securely and in line with this privacy policy.
Where we've given you a password to access certain parts of our site, please keep it confidential and don't share it with anyone.
The transmission of information over the internet is never completely secure. We'll always do our best to protect your personal data, but we can't guarantee the security of data transmitted to our site, and any transmission is at your own risk. Once we've received your information, we use strict procedures and security features to prevent unauthorised access.
Security
Keeping your information secure matters to us. We have physical, electronic and managerial procedures in place to protect and secure the information we collect online.
Cookie Policy
A cookie is a small file placed on your computer when you visit our site.
Cookies help us analyse traffic, improve how the site works for you and make better decisions for our customers.
We use necessary cookies to keep our site running. We'd also like to use analytical and marketing cookies (which aren't strictly necessary) to help us understand how you use the site and show you relevant content based on your browsing history.
Necessary Cookies: these enable core functionality like security, network management and accessibility. You can disable all cookies by changing your browser settings, but this may affect how the site works for you.
Analytical Cookies: we use these to improve our site by measuring how it's used. They won't directly identify you as an individual, but they do collect data considered personal to you, such as a uniquely allocated ID or your IP address.
Marketing Cookies: we use these to track your browsing across websites, helping us show you relevant adverts and content.
If you choose to accept all cookies, you're permitting the use of analytical and marketing cookies, though you can choose to set your preferences and decline these if you'd prefer. Accepting all cookies also allows third parties access to information gathered by those cookies, as set out in the table below.
You can also change your browser settings to block tracking cookies, and most browsers have a function to delete all cookies downloaded from any website you've visited.
The following cookies are in use on our website:
Necessary Cookies
Cookie Name Use Expiry _cfruid Part of Cloudflare's services, including load-balancing and content delivery Session __zlcstore Required for the chat-box function to work Persistent AWSALBCORS Registers which server-cluster is serving the visitor, used for load balancing 6 Days mm_id Protects against fraud in our referral system 5 Years test_cookie Checks if your browser supports cookies 1 Day ZD-suid Unique ID identifying your session Persistent ZD-store Registers whether the Zendesk Answer Bot has been shown to you Persistent Analytical Cookies (Not Necessary)
Cookie Name Use Expiry _ga / _ga# Google Analytics: registers a unique ID to generate data on how you use the site 2 Years _gat Google Analytics: used to manage request rate 1 Day _gid Google Analytics: registers a unique ID to generate statistical data 1 Day collect Google Analytics: sends data about your device and behaviour, tracking across devices and channels Session _hjAbsoluteSessionInProgress Hotjar: counts visits by assigning a visitor ID to avoid duplicate registrations 1 Day _hjCachedUserAttributes Hotjar: used with feedback functionality to determine if feedback messages have been shown Session _hjFirstSeen Hotjar: determines if you've visited the site before 1 Day _hjid Hotjar: sets a unique session ID to collect behavioural data for statistical purposes Persistent _hjIncludedInPageviewSample Hotjar: detects whether your navigation is included in data analytics 1 Day _hjIncludedInSessionSample Hotjar: registers data on visitor behaviour for internal analysis 1 Day _hjRecordingLastActivity / _hjTLDTest / _hjViewportId Hotjar: sets a unique session ID to collect behavioural data Session _hjUserAttributesHash Hotjar: identifies if cookie data needs updating in your browser 1 Day ZD-buid ZD Assets: sets a unique ID to identify you on return visits Persistent Marketing Cookies (Not Necessary)
Cookie Name Use Expiry __zlcmid ZD Assets: preserves user states across page requests 1 Year _fbp / tr Facebook: used to deliver advertising products 3 Months _hjRecordingEnabled Hotjar: identifies visitors to optimise ad relevance by collecting data across multiple websites Session _mailmunch_visitor_id / mailmunch_second_pageview Mailmunch: tracks individual sessions and compiles data that can be used for marketing leads Persistent _uetsid / _uetsid_exp / _uetvid / _uetvid_exp Bing: tracks visitors across websites to present relevant advertising Persistent IDE Google DoubleClick: registers and reports actions after viewing or clicking an ad, to measure effectiveness and present targeted ads 1 Year mm_allocation Mention Me: used by a third-party marketing platform to facilitate A/B testing on different offers 5 Years MUID Bing: used as a unique user ID to track users across Microsoft domains 1 Year pagead/1p-user-list/# Google: tracks interest in specific products or events across multiple websites and supports measurement of advertising Session zte# ZD Assets: saves a Zopim Live Chat ID to recognise a device between visits during a chat session — Links to other websites and social media
Our site may contain links to other websites or social media platforms. Once you've followed a link away from our site, we have no control over that website, and we can't be responsible for the protection of any information you share there. Those sites aren't covered by this privacy policy, so it's worth checking their own privacy statements before sharing anything.
Your personal information
You can choose to restrict how your personal information is collected or used in the following ways:
Whenever you fill in a form on our site, look out for the option to indicate that you don't want your information used for direct marketing purposes.
If you've previously agreed to us using your personal information for direct marketing and change your mind, you can do so at any time by writing to or emailing us at feedme@differentdog.com.
We won't sell, distribute or lease your personal information to third parties unless we have your permission or are required to do so by law.
You can request details of the personal information we hold about you under GDPR and the Data Protection Act 2018. If you'd like a copy of your information, please write to us at Different Dog Limited, Unit 3 Pioneer Park, Telford TF7 4FA.
If you think any information we hold about you is incorrect or incomplete, please get in touch as soon as possible at the address above or at feedme@differentdog.com and we'll put it right.